Virtual Store Technology
Virtual Store Technology is like the iPad of the corporate world – everyone wants one, but not everyone knows how to make the most of it
VISION
As the cost of technology comes down and awareness spreads, it is clear that Virtual Store Technology is teetering on the edge of ‘mass adoption’ in Europe. Over the next 5-10 years, it will progress from being ‘the exception’ to being ‘the standard’. With some US companies such as P&G now boasting over 10 years experience, the opportunities are becoming ever clearer, and in 2010 both Unilever and Coca-Cola opened a UK facility. One of the biggest barriers to progress is the initial startup cost – so how can you justify the investment, and how can you commercialize the technology ongoing in your business ?
Whether you are a retailer or a supplier, it is clear that Virtual Store technology will be the defining technology of the next decade. Are you ready for it?
Imagine you could change a product’s packaging, its place on the shelf, its pricing and the actual layout of the store it is in – and then register all the shopper reactions to these changes…
- You could signficantly improve your success rate on all your product, brand and marketing strategies.
- You could generate insights to help you win the hearts and open the wallets of your shoppers
- You could improve your collaboration with your retail partners
The technology allows users to browse a store where you’ve made changes to layout, packaging, price, displays etc.. While users are browsing, the technology is recording what they’re looking at, where they’re going, what they’re putting in their trolley. You gain deep insights into the specific triggers or barriers which influence the shopper. Research shows strong correlation between real data and virtual data.
At Kinetic Consulting, we want to help you define, obtain and implement your virtual store ambition, so you can take your instore planning and strategy to a whole new level.
ACTION
Virtual Store Technology is a new field. With Kinetic Consulting you get the benefit of working with a consultant who has specialist knowledge and over 10 years’ experience specifically in this domain.
We intervene to assist and coach you through the entire process:
- We will help you develop and write a winning business case for the creation and roll-out of a virtual store capability, in order for you to obtain alignment and funding
- We will help you select the right technology provider, and define your exact application requirements
- We will assist you in creating an action plan for shopper marketing, shopper research, retailer collaboration, internal training and other application opportunities,
- We will ensure that your staff are trained, and have the tools to train the teams they interact with
- We will help you engage the whole business across functions and geographies in order to drive inspiration and lasting change.
The outcome: you will be able to fund, implement and benefit from this cutting edge technology
