Dr. Lonnie Strickland kindly discusses his notably vast experience in consulting and executive development in the strategic management arena. Here, Lonnie's concentration is in industry and competitive analysis, having carried out extensive work in Europe, the Middle East, Central America, Southeast Asia, Australia and Africa. Part 2 with Lonnie now available on The Strategy Session.
Lonnie has developed strategic planning systems for numerous firms all over the world, whilst also been an author – along with Art Thompson, of five books, all of which are in multiple editions. The latest book is the 20th edition of his textbook, now titled “The Quest for Competitive Advantage”. This particular book is the best-selling strategic management textbook in the world and is currently being used at 900+ universities worldwide.
Dr. Strickland has served as Director of Marketing and Strategy at BellSouth, has taken two companies to the New York Stock Exchange, is one of the founders and directors of American Equity Investment Life Holding (AEL), and serves on numerous boards of directors.
An experienced senior-level human resources executive, Dennis has over three decades of business experience specialising in strategy development and deployment, building high performance organisations and with large-scale mergers, acquisitions and divestitures.
He has worked at some of the world’s most admired companies, across multiple industry sectors, as Chief Human Resources Officer for Walt Disney, Kellogg, Scripps Networks Interactive and NXP Semiconductors. In addition, he held senior executive positions at Procter and Gamble in the United States and the United Kingdom. Currently, Dennis serves as Executive Chairman of Kinetic Consulting NA and President, Core Strengths Management Consulting in Cincinnati, Ohio.