How do you engage your audience in the story of a massive infrastructure project that doesn’t yet exist?
Our client Volvo Construction Equipment, recently challenged us to find a way to make an impact with their new President’s first Press Conference in the role.
The key theme was the company’s involvement with ‘Grand Paris’- a multi-billion Euro infrastructure project to build a new transport network for the Paris region. The brief was to replace conventional PowerPoint with video to engage both the press and, subsequently, other stakeholders via social media. A key challenge was that work had not yet started, so there was nothing to film…
We therefore worked with various specialist creative partners in the UK to develop a dynamic intro film from existing footage and a 3D animated film, using 3D CAD models of their latest products within a fully animated CGI environment. This project perfectly illustrates our ‘Vision into Action’ offer, brought to life by our Storytelling and Communications area in the form of high-profile external comms.