Kinetic Consulting
IMPACTA completely new European FMCG companyBusiness transition plansAppointment of new distributorsMarketing, innovation and brand transition plansDay 1 readiness+9% business growth in key marketsCHALLENGEACTIONOn time delivery of:Pre-close business analysis and operating model assessment.5 year goals and operating strategy to support the acquisition thesis.Detailed commercial organisation design.Route-to-Market design and transition implementation, including distributor selection and appointment.Brand strategy and year 1 marketing plans.Brand name transition.We worked to develop:How can we successfully carve out a portfolio of European consumer brands from a leading multinational FMCG company?IMPACTACTIONAppointment of new distributorsDay 1 readiness+9% business growth in key marketsMarketing, innovation and brand transition plansPre-close business analysis and operating model assessment.5 year goals and operating strategy to support the acquisition thesis.Detailed commercial organisation design.Route-to-Market design and transition implementation, including distributor selection and appointment.Brand strategy and year 1 marketing plans.Brand name transition.On time delivery of:A completely new European FMCG companyBusiness transition plansWe worked to develop:CHALLENGEHow can we successfully carve out a portfolio of European consumer brands from a leading multinational FMCG company?