Case StudyCreating a new business from a portfolio of consumer brandsKinetic brought a wealth of experience to our project. And unlike other consultants, they rolled up their sleeves and made things happen. Managing partnerPrivate equity company IMPACTA completely new European FMCG companyBusiness transition plansAppointment of new distributorsMarketing, innovation and brand transition plansDay 1 readiness+9% business growth in key marketsCHALLENGEACTIONOn time delivery of:Pre-close business analysis and operating model assessment.5 year goals and operating strategy to support the acquisition thesis.Detailed commercial organisation design.Route-to-Market design and transition implementation, including distributor selection and appointment.Brand strategy and year 1 marketing plans.Brand name transition.We worked to develop:How can we successfully carve out a portfolio of European consumer brands from a leading multinational FMCG company?IMPACTACTIONAppointment of new distributorsDay 1 readiness+9% business growth in key marketsMarketing, innovation and brand transition plansPre-close business analysis and operating model assessment.5 year goals and operating strategy to support the acquisition thesis.Detailed commercial organisation design.Route-to-Market design and transition implementation, including distributor selection and appointment.Brand strategy and year 1 marketing plans.Brand name transition.On time delivery of:A completely new European FMCG companyBusiness transition plansWe worked to develop:CHALLENGEHow can we successfully carve out a portfolio of European consumer brands from a leading multinational FMCG company? Developing a pan-European team of first time leaders following an acquisition Read Case Study Delivering end to end cost base transformation through zero based budgeting Read Case Study
