Developed a New Strategy and Structure to Advance the Growth Agenda

Kinetic’s senior-level partnership and pragmatic approach were key in helping us to reshape our organisation, operating model and business cycles to be fit for exponential growth.
Global Chief Marketing Officer
Case for Change
A global app business was entering a phase of accelerated growth with new shareholders, changes in the leadership and pressure on implementing a new growth agenda. The Lead Team saw the need to ensure that the organisation was prepared to fully realise its growth potential.
Shared Vision
To show how the organisation can take this opportunity not only to adapt but also to become a global leader in its field.
Feasible Plan
We worked with the CMO and Lead Team to develop a straightforward and cohesive strategic plan, focused on refining and accelerating the business growth trajectory. Specifically we enabled the team to develop their key strategic choices and detailed metrics for each choice so that success could be tracked and measured across the business.
Capability to Deliver
We redesigned the organisational performance model to enable operationalisation of the strategy, including redefining key roles, reorganised the marketing structure with specific KPIs linking their metrics and implemented an annual business cycle to meet the overall company targets. Delivered 1-1 coaching with senior leaders and cross functional peers to ensure cohesive delivery.
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Multinational Food Manufacturing Company
Designed a Strategy and Operating Model to Reverse a Long-term Downtrend
Kinetic helped us to put our business back on track in the context of long-term growth potential. Different from other consultants, they will always argue for what is right, even if it is not always easy.
Senior Vice President & Chief Growth Officer

Delivered a Transformation Programme to Turn Vision into Action
With Kinetic you’re going to get the type of engagement, involvement and commitment to delivering results you won’t see elsewhere. The combination of a tremendous model that can be used in any business with the quality and level of talented professionals... that is the Kinetic team. It’s been a true transformation.
Chief Executive Officer