Step Changed Growth by Exploring and Prioritising Product Portfolio Choices
Defined and prioritised Where-To-Play choices to increase revenue from $60M to $160M within 5 years.
- Finance & Operations
- B2B
The approach that you provided was simple to understand, all the team were involved throughout and the speed at which we did it was - for me - unbelievable, especially compared to the hours and hours and multiple Excel files we used in the other Business Units. I was just amazed at the quality for the output.
Vice President - Sales, North America
Case for Change
A global beauty and pharmaceutical packaging manufacturer was seeking growth opportunities in the context of needing to focus on dramatically step-changing growth over the course of the next 5 years.
Shared Vision
To work as a team across departments to redefine the potential of the North American business, to develop an inclusive plan, focusing on rapid growth and big ideas.
Feasible Plan
We conducted a series of workshops over the course of 8 weeks to define the growth ambition (60% faster than normal process). Through an iterative and interactive process, we evaluated all Where-To-Play choices against market potential and financial attractiveness criteria, then assessed what needed to be true to deliver these choices.
Capability to Deliver
Throughout, we used the process of developing choices in workshops to reinforce team cohesion and collaboration. Within 2 months, the Leadership team had agreed a clear product portfolio plan including rationalisation and source of growth, tailor made to fit the needs of the North American beauty market.
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Leading Cosmetics Manufacturer
Created Value by Identifying Cost Transformation Opportunities
There are consultants who are very strategic - beautiful thinking, analysis and bring a great plan for someone else to execute. There are consultants who are mainly in the execution part and bring significant value there. And there are those who sit in the middle, who operationalise their strategies and bring them down to earth. I see Kinetic operating at all three levels. I would highly recommend Kinetic to a friend; I would not recommend Kinetic to a competitor.
Global SVP, Industrial Operations
European Pharmaceutical Company
Optimised ROI and Synergies to Drive Growth
This was the best framework I've seen - intuitive, simple, covering multiple touch-points, it forced us to understand the business and make choices. Excellent, I love it.
Group CFO