Kinetic Consulting

How can Consumer Focus become a sustainable competitive advantage?

Research confirms that consumer-centric companies are 60% more profitable, two times as likely to exceed return on shareholder equity, and twice as likely to exceed goals for pre-tax returns on assets, sales growth, and market share compared with less consumer-centric counterparts. (Source: Deloitte & Touche)

Most companies have made progress in consumer focus, but it is too often treated as a one-off project. Approaches to consumer focus must keep evolving as consumers become more and more demanding and technology enables smarter solutions. Using our deep knowledge of how the best businesses operate, we have identified the key drivers to deliver sustainable success.

Working with you, we develop a holistic approach starting with consumer based strategies that will deliver your corporate KPIs and embedding them into end to end processes and your corporate DNA.

We follow a four stage process, tailoring the scope to your specific needs:


How consumer focused your company really is, where the biggest gaps in results are and identify a case for change.


The consumer based strategies needed to deliver your company KPIs – and identify the key levers to deliver these strategies.


An implementation plan and work with you to embed it sustainably.


Learn and improve on an ongoing basis.

LONG TERM BUSINESS VALUEConsumer knowledge that drives strategic choices and enables optimal evolving executionConsumer based strategies that deliver the company KPIsEnd to end processes that operationalize the strategiesOrganisation design (capability, structure, rewards) that enables delivery of sustainable resultsStructure, Rewards, PeopleORGANISATIONPROCESSSTRATEGYKNOWLEDGEHAPPYCONSUMER