Kinetic Consulting

How do you deliver expansion plans, define your pricing structure, manage your product portfolio, train your sales force, deliver operational efficiencies and build partnerships with your distributors and suppliers?

Our expert practitioners have diverse experience of channels, geographies and organisations, and can help you address multiple business challenges and opportunities including:

Evolution of Omni-channel and E-Commerce

Low barriers to entry, enabling smaller & nimbler players

Evolving Route to Market models including Direct-to- Consumer, E-Wholesale and Third Party

Greater product and price transparency and availability across channels and borders

High growth expectations in low growth markets

Cost and headcount pressures to meet productivity targets

Changing employee expectations

We work with you to design an effective Go To Market strategy by focusing on:

Winning Route-to-Market

Market & Channel Development

Defining and delivering whitespace expansion plans, validating market assumptions and size of prize by fully leveraging all GTM opportunities (multi-channel retail, wholesale, B2B and B2C e-commerce).

Distributor of the Future

Defining your partnership framework and developing the right tools and processes to achieve operational efficiencies and profitable sales growth for both manufacturers and distributors.

Selling Organization Effectiveness

Assessing and renewing all elements of organization design, reward systems and bespoke capability programs to build a sales organization fit to win in today’s and tomorrow’s business environment.

Winning in the Market

Portfolio Management

Defining a winning portfolio at market, channel and store level to sell more and introduce differentiation, while reducing acquisition costs.

Pricing & Trade Terms

Designing new supply and demand terms across all dimensions to deliver a pricing and trade terms strategy which works for your business. Defining and delivering a glidepath to cross-market convergence on Trade Terms.

In-Store Presence and Channel Operations

Defining and monitoring your in-store execution with shopper-based design principles, in-store selling processes, front-end systems and back-end data monitoring and decision-making tools.