Ihab has 20 years Senior Brand / General Management experience in operational, brand design and corporate strategy creation at Procter & Gamble.
Ihab possesses a deep knowledge of analytical tools, the consumer insight generation process and building winning organisational cultures. Together with his experience of the full brand building journey, these are his key success drivers.
Ihab has particular expertise in helping organisations develop and execute strategic choices and organisational design around important but non-core business units. For example, he successfully piloted and oversaw the expansion of a P&G B2B Industrial Products model and structure in EMEA.
Prior to joining the Kinetic Team, Ihab held the role of Country Manager, P&G.