John specializes in helping companies grow through brand, marketing and innovation strategy, trends, disruptions and ideation to build strong product and service pipelines, as well as brand and communication strategy and planning.
Experience
John successfully led major Global, multi-billion Brand portfolios such as Pringles, Kashi, Ariel, Special K & Kellogg in Innovation & Brand Marketing in the past 28 years, at P&G, Kellogg’s, Viome Life Sciences and Kinetic.
John led Brand Strategy & portfolio architecture development for over 25 brands including Kellogg’s Masterbrand, in the US, Europe and for Global Brand Portfolios in Food, Beverage, Beauty Care, and other CPG categories.
John’s teams launched >200 new products & >50 Commercial/ Marketing innovation programs in local, regional & global roles from upstream design through in market execution.
John is lead trainer of the Columbia Business School Executive CMO and CRO Program and has designed over a dozen innovation and marketing training courses.
Focus Areas
- Brand & Communications Strategy
- Innovation Strategy, Process, Pipeline
- Go To Market – Regional + Global
- Future Trends & Disruptions analysis
- Startups and accelerators
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