Kinetic Consulting


Ali has 20 years’ experience in the restaurant business – having been CMO at KFC and Pizza Hut at Yum! MENA, Long John Silver’s US and Wendy’s Asia-Pacific region. Previously, he has worked in brand positions at Unilever and Shell. Currently, he is the founder and CEO of Mingora – a Dubai based performance consultancy.

In his career, Ali has helped brands turnaround, accelerate or take off – through a combination of consumer-led marketing strategies and rigorous execution. He has worked on both sides of the aisle – franchisor and franchisee – bringing together divergent stakeholder interests to deliver profitable growth.

Ali has won numerous citations for his work including the Yum! CEO Award, LJS President’s Award, and Pizza Hut CMO Award.