Murad is a commercial expert with more than 15 years of international experience in P&G and Coty in operational and leadership roles. He has worked on diverse categories at local, regional and global levels in both developed and emerging markets.

He has a successful track record in designing and implementing strategic omni-channel plans across variety of industry leading brands, step-changing profitability via route-to-market interventions, strategic revenue management and capability building programs. He has also successfully led multiple post-M&A transitions.

Murad is passionate about helping businesses to succeed through strong teams and data-based decision making.

Focus Areas

  • Route-to-Market
  • Post M&A Transitions
  • Distributor Operations
  • Onmi-channel Excellence