Kinetic Consulting

Experience

+22 years leading FMCG businesses for Procter and Gamble in Senior Management positions, including Country General Manager, Marketing and Sales Vice President roles. Lived and worked in 6 different LATAM countries and managed businesses in all LATAM markets, focus on Brazil and Mexico.

For the last 14 years Roman led several business turn-arounds, including boosting Downy Brazil to market leadership, and P&G Fabric Care Mexico (>USD $500MM) where he re-designed the business model, launched disruptive product innovation, new digital communication campaign and ecosystem, achieving double digit sales and sustained profitable share growth after a decade of losses.

Experience leading design and implementation of e-commerce & omnichannel strategies and plans in several markets, go to market digital transformation projects such as Salesforce Automation – boosting traditional channel sales double digit while step-changing productivity.