Russell has 20 years of experience in the application of consumer and market insights across developed and developing markets with Procter & Gamble. He has worked on white-space expansions, new launches as well as established global brands in Africa, Middle East and Europe, and most recently Iran.
His in-market experience and in-depth consumer understanding has led to pragmatic and innovative brand plans that have unlocked brand growth. Russell has been especially successful in developing solutions across markets / categories where there is little or no data and enabled businesses to move forward with speed and confidence.
Trained as a teacher, Russell is skilled in capability building and is an effective coach. He has led several capability programs, helping teams develop in the areas of insight, marketing and sales.