Defined Brand Equity and Reprioritised Investment Plan
96% said ‘this will help my team to deliver better results’.
- Food & Beverage
Total clarity across the organisation on what winning looks like, an aligned plan and a team on fire to go out and deliver it. Thank you Kinetic.
Chief Marketing Officer
Case for Change
Despite a long history of market leadership, the business needed to identify and define the case for change to grow the brand and strengthen the internal climate of collaboration and trust.
Shared Vision
To define and align the brand equity / heritage and reprioritise and investment plan behind key equity / business drivers.
Feasible Plan
We interviewed the business leaders for their view on how marketing was helping the business deliver its objectives; ran a 1.5 day brand review with key internal and external stakeholders; and conducted Kinetic’s Brand Health Check diagnostic tool to quantitatively assess SWOT’s as seen by key stakeholders. To bring this together, we ran a 2-day brand strategy workshop to align the case for change, brand vision and develop priority ‘Where to Play’ and ‘How to Win’ choices.
Capability to Deliver
‘Where to Play’ and ‘How to Win’ choices were agreed and top-line plans worked with quick wins identified. We helped evolve the consumer / customer facing teams to change their way of working to be inclusive and to celebrate success together.
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Market Leading Beverage Brand
Developed a Game-Changing Plan to Deliver Growth
Kinetic helped the Leadership Team turn the concern of an emerging competitive threat into an aligned set of strategies and plans that they then helped us deliver. They are not afraid to use straight talk to push the team to do the right thing.
Managing Director
Private Equity Company
Improved ROI across Digital and Traditional Channels to Generate Stronger Growth
We were impressed by the value generated by Kinetic over a short period of time. They helped us step-change our understanding of the business drivers in one of our investments and to identify opportunities to generate much stronger growth. The Kinetic approach also generated strong alignment between investors and the management team.
Principal & Chief Investment Officer