Designed and Aligned Global Best Practice for Innovation

In a very complex organisation, Kinetic managed to bring together different motivations and priorities to align on a single plan that was immediately executable.
Head of Global Group Marketing
Case for Change
To maximise the value creation from Innovation, the stakeholder team recognised the need to strengthen their consumer qualification, right sizing it to the risk and reward of projects and aligning methodologies across markets and business units.
Shared Vision
To build a world-class consumer research framework that delivers fewer, bigger, better innovations and maximises market success across the global portfolio.
Feasible Plan
We led cross-functional collaboration with Consumer & Market Insights, Marketing, R&D, Innovation Process leaders and Finance to co-create a strategic tiering methodology focusing research investment on top 15% value-driving initiatives, alongside a three-tier consumer validation framework for innovation qualification. With the client, we then developed comprehensive guidelines with clear action standards and preferred vendor network, complemented by an executive scorecard driving visibility and accountability.
Capability to Deliver
Throughout, we engaged with Multifunctional Teams in all markets and categories to generate broad buy in and to increase capability.
Further to this, we developed a concept writing excellence program.
Share case study

Would you like to know more?
Contact us at info@kineticconsulting.com or submit your details and we’ll get back to you.

Multinational Consumer Goods Organisation
Unleashed Innovation through Cultural Transformation
Kinetic understood our situation immediately and tapped into the hearts and minds of our team. Their mix of process and cultural interventions truly made the difference and unleashed innovation for us.
Research & Development, Senior Vice President