Skip to content

Designed and Aligned Global Best Practice for Innovation - Kinetic Consulting

Designed and Aligned Global Best Practice for Innovation

Global best practice for Innovation designed, aligned and adopted in just 6 months.

Leading Food and Drink Multinational
  • Commercial & Marketing
  • Innovation
  • Food & Beverage

In a very complex organisation, Kinetic managed to bring together different motivations and priorities to align on a single plan that was immediately executable.

Head of Global Group Marketing

Case for Change

To maximise the value creation from Innovation, the stakeholder team recognised the need to strengthen their consumer qualification, right sizing it to the risk and reward of projects and aligning methodologies across markets and business units.

Shared Vision

To build a world-class consumer research framework that delivers fewer, bigger, better innovations and maximises market success across the global portfolio.

Feasible Plan

We led cross-functional collaboration with Consumer & Market Insights, Marketing, R&D, Innovation Process leaders and Finance to co-create a strategic tiering methodology focusing research investment on top 15% value-driving initiatives, alongside a three-tier consumer validation framework for innovation qualification. With the client, we then developed comprehensive guidelines with clear action standards and preferred vendor network, complemented by an executive scorecard driving visibility and accountability.

Capability to Deliver

Throughout, we engaged with Multifunctional Teams in all markets and categories to generate broad buy in and to increase capability.
Further to this, we developed a concept writing excellence program.

Would you like to know more?

Contact us at info@kineticconsulting.com or submit your details and we’ll get back to you.

Contact Form

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Want to know more about what we do?