Redefined a Regulatory Imperative as an Opportunity to create Competitive Advantage

In the context of a Deferred Prosecution Agreement, a Global Bank could not afford a single missed escalation. They urgently needed their vast population of employees to employ the new Global Standards at a behavioural level and make them business as usual within 18 months.

To successfully implement the Global Standards Initiative beyond “why” by providing a clear and compelling sense of what needed to be done differently together with a realistic, exciting “what” and “how” to restore credibility and pride in daily operations.

We redefined a regulatory ‘must do’ as an opportunity to create long-term competitive advantage by establishing the practices, behaviours and decision making required across 260,000 employees. To facilitate such a critical mindset shift we delivered this vision as an action-oriented narrative via an on-going global engagement campaign and an interactive, online workshop.