
Beatrice specialises in combining stakeholder management with exceptional communication skills and a results-driven approach to help organisations strengthen their reputation, foster collaboration and execute impactful marketing and communication strategies.
Experience
With 25 years of experience spanning pharma, consumer health, FMCG, energy, oil and gas, and design, Beatrice is a results-driven commercial marketer and born communicator who drives impactful business transformations. Her strategic communication and change management expertise catalyses significant organisational growth.
Some highlights include the development of a Media Relations Strategy to secure several million Euros of earned media, increasing the share of voice and audience reach of a pharma company; worldwide product launches (prescription, OTC and FMCG) that gained market share and increased the companies’ long-term profitability; and brand positioning enhancement leading to a double-digit uplift in brand awareness and recognition for consumer health brands.
Prior to Kinetic, Beatrice was the Strategic Marketing Communications Director for Bayer and has been helping to grow an online marketing agency founded by her 14-year-old son. She has a double Master’s degree in Communication (La Sorbonne, France) and in Marketing (Chartered Institute of Marketing, UK). Known for her empathy and pragmatic style, Beatrice seizes every opportunity to help people grow.
Focus Areas
- PR & Strategic Communications
- Brand Positioning & Purpose
- Change Management
- Digital Marketing

Are you ready for a change?
Join our growing consultancy of exceptional professionals, united by shared values and committed to creating meaningful change. If you're driven by excellence and want to be part of our global network, we'd love to hear from you.