Bert has 26 years of Senior Management experience in Strategic and Operational roles at Procter & Gamble.

He has a track record of driving business turnaround and growth acceleration on diverse product categories at local, regional and global levels in both developed and emerging markets.

Bert has led strategy development, innovation, brand building, route-to-market and organisation transformation in Europe, the Middle-East, North and Latin-America, and South-East Asia, across small entrepreneurial set-ups as well as large matrix organisations.

Prior to joining Kinetic, Bert was Senior Vice President for P&G’s global fabric care business.

Focus Areas

  • Growth Strategy
  • Consumer-Centric Innovation
  • Effective Brand Building
  • Route-to-Market Excellence
  • Organisation Development