
Daniel specialises in helping companies and brands define / refine their business and brand strategies to ensure a solid foundation for future growth. This can include brand positioning, marketing strategy, innovation strategy and commercial planning.
Experience
Daniel has 20+ years of professional experience in CPG companies and Strategy Consulting.
CPG experience includes Procter & Gamble (Pampers, Hugo Boss Fragrances), Coty (Calvin Klein Fragrances) and Pernod Ricard (Malibu Rum, Seagram’s Gin, American Whiskey brands). Daniel has hands on experience managing large legacy brands as well as incubating emerging brands. In addition to marketing, Daniel has experience designing and operating Commercial Planning systems. Daniel has extensive experience in Brand Innovation, having led multiple teams to design global and local innovations.
Daniel trained as a Strategy Consultant at Booz & Co. (now Strategy&) working in the Middle East across CPG, TelCos and B2B sectors. As an independent consultant Daniel has advised a wide range of clients including food, pet food, alcoholic beverages and beauty.
Focus Areas
- Business & Brand Strategy
- Brand Positioning & Purpose
- Marketing Strategy & Planning
- Innovation Strategy, Process, Pipeline
- Commercial / Go-To-Market Planning

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