Farooq helps organisations to develop winning brand strategies, and plans and to deliver them with excellence using his marketing, communication and commercial expertise.
Experience
Farooq has over 22 years experience in Brand Development, Sales & Distribution, P&L delivery, Digital Strategy, Product Development and E-Commerce, working with blue chip companies including Loreal, Unilever and Reckitt in the Asia, Middle East and Africa Regions.
He is a Consumer and Communication Expert with extensive Comms development & consumer immersion experience in emerging markets and beyond. He has a strong Digital lens with experience of organization wide digital upskilling and E-Commerce capability building.
Having worked across Personal Care, Beauty & Cosmetics, Food & Beverages and Healthcare Segments, he has led large teams and projects from South and East Asia and Middle East and Africa regions; bringing a consumer-focused mindset and people first agenda.
Focus Areas
- Brand Development
- Communications and Storytelling
- Innovation and Consumer Research
- Corporate Strategy
Are you ready for a change?
Join our growing consultancy of exceptional professionals, united by shared values and committed to creating meaningful change. If you're driven by excellence and want to be part of our global network, we'd love to hear from you.
