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Juan Luis Uslar - Kinetic Consulting

Juan Luis specialises in helping B2C organisations unlock sustainable growth by sharpening portfolio choices, identifying new growth spaces, and building the marketing, digital, e-commerce/DTC and data capabilities required to execute with impact.

Experience

Juan Luis has over 20 years of international leadership experience across Marketing, Digital, e-Commerce and Data, working at Procter & Gamble, Amazon and Logitech.

He has led global, regional and market-level businesses across EU, Asia and LATAM, spanning CPG, Consumer Electronics & Tech. His experience includes accelerating mature businesses, turning around declining brands, expanding into new markets, and building digital, e-commerce, and data-led capabilities.

He brings an operator-led perspective and an end-to-end understanding of the consumer value chain, helping organisations bridge strategy, execution and capability building to unlock sustainable growth.

Focus Areas

  • Growth Strategy
  • Brand Strategy & Innovation
  • Digital Marketing
  • eCommerce, DTC and Retailer Media
  • Data Strategy

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Want to know more about what we do?

Leading Consumer Health Organisation

Designed a Future-Fit Marketing Organisation to Act as a Growth Driver

Leading Global Grocery Retailer

Transformed Sales & Operations Planning into a Strategic Driver of Own-Label Growth Across Europe

Integrated Logistics Organisation

Integrated AI into Essential Processes to Shift Sales Team Focus to Strategic, Value-Driving Work