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Koen van der Tol - Kinetic Consulting

Koen helps organisations accelerate profitable growth by combining customer-centric commercial strategy, insight-driven CRM and marketing, and effective go-to-market execution. He brings together strategic vision and hands-on implementation to deliver strong commercial and financial impact.

Koen van der Tol

Consultant

Experience

Koen brings 20 years of international leadership experience with blue-chip and growth-stage companies, including Nestlé, Nespresso and Franke Coffee Systems.

He has a strong track record in leading global marketing initiatives, repositioning businesses for growth through market insights and strategic partnerships, and driving commercial turnarounds across multiple regions. Koen supports clients by connecting consumer understanding, operational execution and financial discipline.

He has also worked with consulting firms such as Deloitte Consulting and ZS Associates, advising companies including Pfizer, Alessi and Cailler on marketing, commercial and CRM topics.

Collaborative and results-driven, he thrives in dynamic, multicultural environments.

Focus Areas

  • Consumer Focus
  • Commercial & Marketing
  • Corporate Strategy
  • Business Transformation
  • Organisation Enablement

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