Maria-Cristina specializes in working with clients to deliver sustainable growth through consumer-centric, category expansion, and brand building strategies, along with capability building—driving both immediate impact and long-term transformation.
Experience
Maria Cristina has 32 years of global leadership experience, driving major Procter & Gamble business transformations—taking multi-billion-dollar brands from stagnation to market leadership.
She led growth strategies across Beauty, Fabric & Home Care, and Paper sectors. As Senior Vice President of Baby Care & Feminine Care Brand and Analytics & Insights, she delivered $2B+ in global category growth through innovation and consumer-centric strategies, revitalized brand equity, and accelerated go-to-market execution.
She combines strategic vision with operational execution, embedding capability building to ensure lasting impact.
Focus Areas
- Corporate Strategy
- Category Growth Acceleration
- Innovation & Consumer Focus – Behavior, Insights & Habit Formation
- Brand Building Strategy & Capability
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