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Tony Abascal - Kinetic Consulting

Tony helps organisations to develop successful business growth strategies, trade / finance cost transformation programs. With specific expertise in Commercial & Marketing Spend, he brings his change management experience to translate these into winning plans.

Experience

Tony has more than 25 years of international P&L and Operations experience working in world class strategy
/ management consulting and financial services such as Accenture and GE.

He has led global and regional strategic, cross-industry, holistic transformation programs in blue chip companies such as Pepsico, GSK, Unilever, Grupo Bimbo, and Mars – among others – across America, Europe & Asia.

Tony applies innovation and co-creation techniques as a customer centric advocate. Tony has a track record for clear decision making with a demonstrated ability to drive successful business outcomes.

Focus Areas

  • Corporate Strategy
  • Consumer Centricity
  • Revenue Growth Management
  • Profitability & Cost Transformation

Are you ready for a change?

Join our growing consultancy of exceptional professionals, united by shared values and committed to creating meaningful change. If you're driven by excellence and want to be part of our global network, we'd love to hear from you.

Join us

Want to know more about what we do?

European Foodservice Group

Transformed a Sustainability Ambition into a Clear Strategy with Actionable Plans

True partners in our journey to success. Kinetic are not just consultants but have been fully integrated members of our team - real experts with deep knowledge of our markets and distributor operations. The skincare business is already growing more than 50% year-on-year. We couldn’t have done this without them.

Regional President EMEA