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Restructure or Reinvent? What the top 25% do differently when cutting costs. - Kinetic Consulting

Restructure or Reinvent? What the top 25% do differently when cutting costs.

“More efficient with resources.”

“Streamlining operations necessary for long-term growth and profitability.”

“Cuts to support long-term competitiveness.”

It seems that every day another major company announces “restructuring” (in the manner of the quotes above) promising a better tomorrow to win in this CAVU (complex, ambiguous, volatile and uncertain) world.

Generally, the stock ticks up in the short term, but do they deliver on their long-term promises? The data suggest otherwise, with only 1 in 4 cost initiatives achieving sustained success after three years.*

So, what separates the 25% from the rest?

They aren’t indiscriminate, tactical, or reliant on the red pen. They act as strategic value architects, intentionally reshaping the business to fuel long-term growth.

Here’s what they do differently:

  • Ruthless alignment of every €/USD to Strategic Choices – where to invest and not to
  • Value creation at heart – oxygen for growth vs. cuts to “hell”
  • Total Executive team ownership and alignment – with open, respectful communication that models the change
  • Empowered organisation-wide effort – leveraging everyone to identify opportunities; the teams are core to success, not the problem
  • Bold, unconstrained thinking – transforming costs into future-focused investments
  • Embedded cultural and capability change – continually challenging the organisation to be leaner and smarter, sustainably

When you follow this path, it’s no longer about “restructuring” in the traditional sense. It becomes a fundamental reinvention of how your company operates, enabling sustainable, profitable growth from the inside out.

This isn’t theory. It’s how we help companies embed lasting change and we’re always happy to share real examples if you’re exploring a similar shift.

Contact me: d.smith@kineticc.com

What do you think separates the 25% from the rest?

David Smith

David transforms finance organisations to deliver tangible value fast; integrating deep understanding of key business drivers, significant financial expertise and ability to engage teams to enable end-to-end transformations.

He is an International CFO, Controller and Operations leader with 25+ years of multifaceted experience in pivotal roles at companies such as Procter & Gamble and Elizabeth Arden. As a consultant since 2016, David has utilised his unique blend of finance, operational and business expertise to deliver successful transformational projects across a broad range of clients.