We are delighted to see the launch of the new Original Source Men’s Workout Recovery range in the UK! At Kinetic Consulting, we pride ourselves on helping brands rapidly turn data into insight and insight into action.

The launch is the result of an accelerated innovation journey we developed with the Original Source team at PZ Cussons. Through a structured workshop sprint, we outlined shower category need states, developed 8 – 12 innovation platforms (“Hunting Grounds”) and created over 50 branded packcepts, identifying the “Workout Recovery” space as a high-impact territory for the brand.

Paul Yocum, PZ Cussons Chief Marketing Officer, said, “Kinetic’s process helped us change the way we approach innovation at PZ Cussons, moving fast to find the sweet spot between consumer needs and brand essence.”

Combined with a brilliant partnership with HYROX, Original Source’s new launch hits the mark: clearly delivering on consumer needs and bringing to life the brand essence “Nature Hits Different”.

“The beauty of the process with Kinetic was the speed and focus. In just two workshops, we were able to distil complex consumer needs into over 50 actionable concepts. The ‘Workout Recovery’ range is a direct result of that rigorous selection process – it perfectly aligns with our brand DNA and meets a specific, growing need in the men’s grooming category,” said Alex Glenn, Head of Brand, Original Source.

Check out the range in UK retailers now!