Designed and Aligned Global Best Practice for Innovation
Global best practice for Innovation designed, aligned and adopted in just 6 months.
In a very complex organisation, Kinetic managed to bring together different motivations and priorities to align on a single plan that was immediately executable.
Head of Global Group Marketing
Our approach
Key Elements to Achieve Successful & Sustainable Change
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Case for Change
To maximise the value creation from Innovation, the stakeholder team recognised the need to strengthen their consumer qualification, right sizing it to the risk and reward of projects and aligning methodologies across markets and business units.
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Shared Vision
To build a world-class consumer research framework that delivers fewer, bigger, better innovations and maximises market success across the global portfolio.
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Feasible Plan
We led cross-functional collaboration with Consumer & Market Insights, Marketing, R&D, Innovation Process leaders and Finance to co-create a strategic tiering methodology focusing research investment on top 15% value-driving initiatives, alongside a three-tier consumer validation framework for innovation qualification. With the client, we then developed comprehensive guidelines with clear action standards and preferred vendor network, complemented by an executive scorecard driving visibility and accountability.
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Capability to Deliver
Throughout, we engaged with Multifunctional Teams in all markets and categories to generate broad buy in and to increase capability. Further to this, we developed a concept writing excellence program.
Want to know more about what we do?
Multinational Consumer Goods Organisation
Unleashed Innovation through Cultural Transformation
Would you like to know more?
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