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Established GenAI as a Strategic Enabler as Part of a Global R&D Team Transformation - Kinetic Consulting

Established GenAI as a Strategic Enabler as Part of a Global R&D Team Transformation

From GenAI uncertainty to clarity: with a confident team and clear roadmap to scale GenAI and drive R&D efficiency.

Leading Provider of Digital Navigation & Maritime Services
  • Tech & AI
  • Logistics

Partnering with Kinetic accelerated our R&D transformation. They brought clarity and direction, making the potential of GenAI both tangible and actionable.

Leading Provider of Digital Navigation & Maritime Services

Case for Change

Facing a global developer shortage, legacy systems and rising delivery pressure, the R&D team needed a reset. GenAI tools like GitHub Copilot were in use but not embedded at scale, creating an opportunity to rethink how AI could drive speed, collaboration and smarter delivery.

Shared Vision

To build a faster, smarter R&D function fit for 2030, where AI acts as a strategic enabler across functions. Specifically, enabling developers to move beyond routine coding to focus on higher-value integration and problem solving; creating a hybrid, AI-positive culture where people and tech work side by side with trust and clarity.

Feasible Plan

We designed and led a “Charting 2030” workshop to help the R&D team identify key roadblocks and uncover where AI could add value. Real-world examples unlocked fresh thinking and confidence, shifting the mindset from AI as a tool for coders to a catalyst for cross-functional innovation. Together, we translated these insights into a clear roadmap.

Capability to Deliver

Our ‘AI Tech Wake-Up Call’ brought relevant use cases to life, from rapid prototyping to improved application design. Co-creating the roadmap and charter with the full team ensured alignment, ownership and visible leadership commitment.

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