Integrated AI into Essential Processes to Shift Sales Team Focus to Strategic, Value-Driving Work
Accelerating Tendering: From a time-intensive RFQ process to a streamlined, AI-supported workflow.
- Technology & AI
- B2B
- Logistics
The result was faster, more targeted responses, clearer internal guidance and seamless integration of corporate intelligence - the productivity gains weren’t just measurable, they were transformational.
Head of Sales, Automotive
Case for Change
The RFQ process had become a growing pain point for key account managers, weighed down by manual effort, repetitive tasks
and slow turnaround times. The inefficiencies were undermining both responsiveness and customer experience. Generative AI was identified as a high-potential lever to reduce cycle time and lighten the burden of requirements gathering.
Shared Vision
To elevate Key Account Management by shifting time and energy from admin to impact.
Feasible Plan
We designed a real-time prompting session using live RFQ scenarios to show how quickly generative AI could be applied. By working directly with dense service catalogues and requirement packs - often over 100 pages - we showed how advanced prompting could reduce manual effort and accelerate inputs. The hands-on format made the benefits tangible and gave teams a clear, low-friction path to implementation.
Capability to Deliver
With AI embedded in the tender process, teams can respond faster, act more strategically and focus on what drives value; deeper client relationships, smarter decisions and stronger win rates. Our practical support helped translate ideas into confident usage and
built internal capability to carry the momentum forward.
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