Step changed Ideation Rates through Tailored AI-enabled Online Ideation
Boosted ideation rates by 207% vs client’s traditional ideation benchmark using AI-enabled online ideation. New approach rated 4.8 out of 5.
- Innovation
- Consumer Packaged Goods
Working with Kinetic helped us raise the bar on idea-generation. Using their AI-enabled platform, we brought together commercial and technical leaders who were energised by the platform's gamified approach. The process delivered a breadth and quality of ideas that was truly breakthrough, with practical applicability to real consumer needs. Kinetic were true partners in the success of this initiative.
Vice President
Case for Change
With innovation at the heart of their growth strategy, the Global Upstream Innovation Team faced a critical challenge: generating breakthrough ideas for an untapped market opportunity. Armed with deep consumer insights and a proven track record of success, they recognised the need for a fresh approach to ideation to unlock this complex consumer challenge.
Shared Vision
To tap into diverse perspectives across our organisation, sparking creative solutions that could transform insights into actionable business opportunities. Specifically, help generate promising ideas that could be developed into launchable initiatives that address unmet consumer needs, while strengthening the brand in an emerging growth space.
Feasible Plan
We designed a pilot program to test an innovative ideation approach that could be scaled across the company. The process began with clearly defined success criteria and challenge parameters. We assembled a cross-functional team and equipped them with an online platform containing educational resources and inspirational content. Once live, the AI-enabled platform sparked remarkable results, engaging participants from across the organisation to generate a diverse portfolio of ideas in just two weeks.
Capability to Deliver
The gamified approach drove unprecedented engagement (generating 123 innovative ideas and 79 concepts), while anonymity fostered candid sharing and creative risk-taking. Notably, some of our most valuable contributions came from team members who had never participated in traditional ideation sessions. Beyond delivering breakthrough ideas, the project demonstrated how AI tools could enhance the innovation process, setting a new standard for collaborative ideation.
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Leading Swiss Multinational
Designed and Aligned Global Best Practice for Innovation
In a very complex organisation, Kinetic managed to bring together different motivations and priorities to align on a single plan that was immediately executable.
Head of Global Group Marketing
Multinational Consumer Goods Organisation
Unleashed Innovation through Cultural Transformation
Kinetic understood our situation immediately and tapped into the hearts and minds of our team. Their mix of process and cultural interventions truly made the difference and unleashed innovation for us.
Research & Development, Senior Vice President