Designed a Future-Fit Marketing Organisation to Act as a Growth Driver

Historically highly decentralised, a family-owned multinational set out to become a much stronger global player in their core product category. Doing so required a more coordinated way of working and elevating Marketing into true business leadership roles with consumers at the centre.

To turn the marketing organisation into the growth engine of the company; overcoming a reluctance to move away from the previous exclusive local business focus.

Developed a deep understanding of the business and Marketing’s strengths and opportunities. Then guided Marketing Leaders to develop a shared Case for Change, identify key shifts required to deliver success and to design a new organisation. The outcome included an aligned allocation of work to global vs. local, with recommendations on structure, capability and priority setting – both for the current business and for innovation.